The client was a lifestyle blogger who wanted her love for nature to shine through her branding. The options were a stereotypical tree/plant angle and a take on a beach landscape. Below are the results of my creative process.
Shortlist of potential logo choices for the blog - containing the landscape option as well as the "nature" angle. I also played around with the placement of the text in relation to the imagery.
Alterations on the fern logo option tone through stroke and fill changes
Different color schemes from coolors.com
